Head of Design // Digital Product Expert

I have worked across agencies and consultancies, partnering with organisations including HSBC, Nationwide, NS&I, Barclays, Boots, O2 and Volkswagen. Trained as a digital product designer, I have spent my career working closely with engineering, product, research, content and delivery teams, giving me a broad, practical understanding of what it really takes to build great digital products at scale. I have led large, distributed teams, set design vision and standards, modernised platforms, and helped organisations embed design as a strategic capability rather than a service.

In recent years, I have focused on complex enterprise environments, where design maturity, operating models and culture matter as much as the interface itself. I have watched the entire product lifecycle get rewired by AI and I have been focused on integrating with LLMs to enable teams to ideate and create faster than ever. I am passionate about clearly articulating the value of design at the highest levels, connecting customer outcomes to commercial impact, and about building high-performing, inclusive design teams and communities that can thrive in challenging organisations.

I'm currently an Associate Partner, Executive Design Director and Design Principal at IBM in the UK. I'm a huge fan of working with people, technology and companies who are curious and excited about what's coming next.

For more information about my experience visit my LinkedIn Page.