Work in progress
This work represents two months of strategy and design exploration. We have worked closely with UX, developers and clients to define what the new digital vision will be for Lipton.
There has been a move away from the use of yellow and a move towards a palette based on the product moments and categories giving the user more context without losing the brand identity.
Work in progress
Falabella are a Chilean retailer that operate in Argentina, Peru and Columbia as well. You could liken them to John Lewis in the way the brand is perceived - very much a national treasure. They have shops all over South America however their e-commerce platform is generic and archaic and we are in the process of changing that.
We are creating a fully responsive web solution to house all their products across all regions. Along side the full designs - which are being done at compionent, modular and page level - we are also providing toolkits and guidance for the creation and management of all graphics and content.
This site has been an ongoing project for the last 3 years. It's been an interesting process of pushing and pulling various sections one at a time to see where we can achieve the most gains.
Recently we have redesigned the look and feel of the site and are now in the process of updating live pages one by one. The new style is has been heavily simplified, slightly enlarged and opened up to let the cars shine as much as possible.
We have worked at all break points and created extensive toolkits for designers and developers alike.
This was a collaboration between Tribal, Volkswagen and Underworld. The idea was to generate unique music based on your own driving style and pattern. Using amazing technology, music and design we created an app that contained dozens of loops created by Underworld. Your steering, geo-location, speed and other parameters all triggered loops, tones, arpeggios and beats. The faster you drive the more intense the music becomes. We used geo-fencing to change the tracks completely as well so you could enter a more rhythmic section.
It goes without saying that this app was never intended for public use however it was an amazing accomplishment for all involved gaining much acclaim.
How can Volkswagen help someone begin the purchase journey and assist in finding the perfect car? This was our challenge as we began to explore mechanisms and interfaces that would delve into the minds of the users to see if we could match a car to a person.
This was also a turning point from a brand / design point of view where we decided that Volkswagen needed to be more human in as many ways as possible. The design was simplified, the photography became more about the people rather than the cars.
This project really gave us the direction we needed for the brand going forward.
This was an event run in partnership by Esso and Belgian Cycling (KBWB). We set up 5 routes with 3 segements each - approx 40km, 80km & 120km. By linking to the event through Strava participants could ride the routes and accumulate points and ultimately win prizes.
We designed a graphically sophisticated responsive website to host this event digitally. With full Strava integration it featured all the routes with videos and images to support. It also had all the leaderboards drawn in from Strava - indexed and searchable.
As a keen cyclist this was a great project to work on and watch evolve through the event.
The old O2 site was hard to navigate, offered too much choice and didn’t reflect the vibrant O2 brand that customers were familiar with.
So we set out to make it simple. To create a site that would streamline the O2 customer experience and make it not just easy but a joy to use.
By fusing emotion with data driven e-commerce design, we produced simpler, customer-focussed user journeys and a clean, responsive interface. The resulting experience was both essential and memorable, and it made people want to come back for more.
Behind the scenes, we implemented a new design language, CMS and processes that allow O2 to create amazing experiences for their customers consistently and quickly.
The changes caused an impressive 20% uplift in sales. The improved experience also led to a huge decrease in calls to customer service centres, saving O2 an estimated £9 million a year.
Most importantly, the customers loved the site. So much so that it won the people’s choice award for Website Of The Year.
We were approached by O2 Ireland just before the 6 Nations to come up with a digital experience to support the Irish team and celebrate the event. By harnessing all the data from the sporting world we were able to get a live feed of every event in a rugby match with nearly no delay. We coupled this data with a design that screamed Irish rugby and created a companion app to the 6 Nations with tracked the whole game and gave you visual cues for what was going on. Every scrum, injury, try and penalty was represented by a graphic that over the course of the game built and built until you had a huge graphic representing the entire match. It was hugely successful and won a couple of awards.
Morrisons launched their Match & More price match and points scheme in October 2014. Their aim was to see off the competition from discount supermarkets with a category-beating mobile experience.
The Match & More mobile app, built for for iOS and Android, provides everything customers need before and after they shop. A shopping list feature helps with planning, while user profiles let customers review points and discount vouchers earned.
The app is also the key to unlocking the ultimate value from Match & More. Its personalised offers don’t appear anywhere else, and the app builds loyalty with the customers’ offers become more relevant the more they shop.
The app was an instant success, with more than 450,000 downloads to date. More than 100,000 Morrisons shoppers now use it to make their shop go further each week.